Chrome Liquid
A liquid-metal beauty campaign generated end-to-end with proprietary AI pipelines — zero physical shoot, infinite variants.
The brief.
Vantablack needed a global launch campaign in under 45 days with hero, social and OOH variants in 12 markets. Traditional production was impossible. The brief: chrome made flesh, without uncanny.
How we built it.
Discover
Built a moodboard of liquid mercury, deep-sea bioluminescence, and 90s couture editorials to anchor the visual DNA.
Generate
Trained a custom diffusion LoRA on the Vantablack product line, producing 4,000+ candidate frames across lighting setups.
Refine
Curated a hero set of 24 stills, retouched with hybrid AI + manual compositing for skin fidelity and product accuracy.
Launch
Delivered campaign in 9 aspect ratios, plus an animated hero loop for the homepage and OOH digital placements.
What it moved.
