Signal Decay
A 4-minute music video built from a single live-action plate, expanded with generative environments and AI-driven character work.
Client
Outerfield Records
Year
2025
Discipline
Video / Post
Duration
5 weeks
/ 01 — The Challenge
The brief.
The label had a one-day shoot budget but wanted the visual scope of a short film. We had to make a single performance feel like an entire world.
Music VideoAI VFXColor
/ 02 — Gallery
01 / 04
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/ 03 — Process
How we built it.
01
Discover
Storyboarded the track scene by scene, identifying which moments needed real performance and which could be wholly generated.
02
Generate
Created a custom video model fine-tune on the artist's likeness for ten environment-shifting sequences.
03
Refine
Composited live plate over generated environments with manual rotoscoping and color-matched grain.
04
Launch
Delivered final master in 4K plus 14 social cuts. Premiered on the artist's channel and music press.
/ 04 — Results
What it moved.
8.1M
Views in week one
1 day
Of live shoot
Top 10
Music video charts
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